Designing Clarity & Trust for Spiritual Journeys — Tasnim Tours Website
Making pilgrimage planning simple, trustworthy and accessible: building a modern website for Tasnim Tours to reflect clarity, faith, and ease of use.
Web Design & UX
Jun 14, 2025
The Problem
Tasnim Tours is an Umrah and spiritual travel agency that previously operated entirely through Instagram. While this worked for basic communication, it created issues around trust, clarity, and professionalism. For a business handling religious journeys—especially for young people seeking meaning or reconnecting with their faith—a proper website is essential.
I was tasked with creating their first official website from scratch. I handled the full design and build process in Framer, defining the structure, visual language and overall presentation.
How It Was Solved
Research & Insights
I relied on my understanding of the target audience, which comes from personal experience as well as talking to some of the travelers and the CEO of Tasnim Tours. It consists mostly of young adults, some exploring religion after personal challenges.
Although I didn’t conduct formal user interviews, past conversations gave me insight into what users need: clarity, reassurance, and a trustworthy booking experience.
Key pain points were lack of information, trust issues, and unclear booking process.
Ideation & Structure
I created a simple, clear information architecture: Home, Packages, About, Contact.
I structured the content so visitors could quickly grasp the service offerings and find key information without confusion.
Early wireframes focused on readability, logical hierarchy, and smooth navigation.
Design Decisions
Used a calm, clean, modern visual style to match the serious and spiritual nature of the service.
Typography and spacing were designed for readability, helping users scan or read comfortably.
Trust signals were built into the layout with clear package details, transparent information, and visible contact options.
The design avoided flashy visuals, instead emphasizing sincerity, professionalism, and approachability.
Final Result
The final website presents Tasnim Tours as a professional, trustworthy, and approachable agency. Users can quickly understand the services, packages, and how to book, removing the uncertainty that existed with the Instagram-only presence. The client loved the result, and the site now communicates credibility and clarity in a calm, modern aesthetic.
Final screens from the completed product