Designing and developing Precision Enterprises new web presence
Precision Enterprises is a small professional services company that needed a modern, trustworthy website to clearly communicate what they offer. I designed and built the full site from scratch in Framer, focusing on clarity, credibility, and a clean brand presence.
UX & Web Design
Jan 8, 2024
The Problem
Before this project, Precision Enterprises had no functional website — only fragmented information shared through referrals. This created two main issues: new visitors couldn’t quickly understand what the business did, and the brand felt less trustworthy compared to competitors with established online identities.
For the business, this meant missed opportunities and a weaker first impression. For users, it meant confusion and friction when trying to evaluate the company.
With no online presence, users had no clear way to learn about the company, its services, or how to get in touch.
How I Solved It
Research & Insights
I began with a conversation with the owner to understand their services, ideal clients, and tone they wanted the brand to convey. Even without formal interviews, I could outline key user needs:
Users want quick clarity on what the company does and why they should trust them.
They often visit on mobile before reaching out.
Credibility signals (services, experience, contact options) are essential.
A competitor review showed that most companies in this space had outdated websites, unclear messaging, and inconsistent structure. This revealed an opportunity: build a clean, modern site that immediately stands out with clarity and professionalism.
From these insights, the main pain points became clear:
lack of trust, unclear value, weak structure, and poor mobile readability.
Ideation & Structure
I created a simple, direct information architecture built around how users evaluate service businesses:
Landing page — clear value explanation and credibility
Services — structured descriptions of what the company offers
About — background, approach, experience
Contact — simple form + clear call to action
Wireframing focused on reducing cognitive load: short sections, clear headings, and a visual style that supports the content instead of overwhelming it.
Design Decision
Every UI decision was made with clarity and trust in mind:
Typography: Strong, clean typography for a confident tone.
Color palette: Neutral whites, dark greys, and minimal accents to feel professional rather than promotional.
Layout: Spacious layouts with clear hierarchy to guide users smoothly through the content.
Visual tone: A modern, minimal aesthetic to differentiate the brand from competitors with outdated visuals.
Mobile-first structure: Ensured that information was scannable on small screens, since many users visit from their phones.
These decisions helped create a site that feels precise — matching the company name and brand personality.
Iteration
After presenting the first version, I refined several sections based on owner feedback:
Re-balanced the hero section for a stronger headline presence
Simplified the services page to make each offering clearer
Adjusted spacing and contrast to improve mobile readability
The goal was consistent: make the site as simple and trustworthy as possible
Final Result
The final website is clean, modern, and communicates professionalism from the first scroll. Content is structured for quick scanning, visuals are minimal but strong, and the site reflects a brand that knows its value and communicates it confidently.
Final screens from the completed product